E-Commerce and Growth Manager

Dora Larsen is looking for an experienced, commercial, and driven E-commerce and Growth Manager. In this new role you’ll be responsible for analysing our customer and marketing performance data to inform our digital marketing strategy and help drive ecommerce traffic and sales to meet the company’s growth objectives. You will report into and work alongside the Senior Marketing and Content Manager, as well as working with both the Founders, to assist in executing their vision for the growth of the brand.

This role offers a fantastic opportunity for a proactive individual who thrives in a fast paced and exciting start up environment.  We are looking for a people person with a great work ethic, and above all a positive attitude.

Key Responsibilities:

• Define, shape, research and implement e-commerce performance and growth strategies.
• Develop analytics and reporting on customer behaviour and marketing performance to inform overall marketing strategy.
• Develop and use analytics and reporting for continuous review and optimisation of the website.
• Manage the user experience of the website including site navigation.
• Perform thorough testing of all projects and content on the website.
• Drive strategic customer acquisition and retention across SEO, PPC, Affiliates, CRM and email in collaboration with the Senior Marketing and Content Manager.
• Ownership of the digital paid advertising strategy, in the UK and internationally in our core growth markets. Identify and test new ad formats, audiences and channels. Work closely with the Senior Marketing and Content Manager to ensure brand consistency.
• Manage projects and relationship with external SEO and website development agencies.
• Ensure that SEO guidelines and fundamentals are followed and work with the SEO agency in the development of the SEO strategy.

Skills and experience required:

• Minimum 5 years experience, ideally with Shopify.
• Extensive experience with online advertising - Google Ads and Facebook Ads Manager.
• Experience with Affiliate programmes, SEO and CRM.
• Strong analytical ability, able to extract relevant information from e.g. Google Analytics to provide quality analysis and insight to inform our digital strategy and measure our marketing performance.
• HTML knowledge (desired, not essential).

Personal profile:

• A team player – personable and able to form relationships with external stakeholders and internal teams.
• Data driven and commercially minded.
• Highly organised with great attention to detail.
• Interest in and understanding of luxury fashion preferred.
• Actively seeking to be part of a fast-growing fashion start-up.

Benefits

• Opportunity to earn up to 10% of your salary in our annual bonus scheme.
• 50% off discount on all products, plus ample opportunities for free samples, including a gift of your choice at Christmas.
• Flexible working hours.
• Opportunity to work from home 2 days a week (company laptop provided).
• Subsidised gym membership.

The Brand

Dora Larsen is a family-owned lingerie and sleepwear brand based in Bermondsey, London, and founded by Georgia Larsen in 2016. As a former member of the lingerie buying team at Topshop, Georgia spotted a gap in the market for innovatively designed and comfortable lingerie, produced in never-seen-before colour combinations. Georgia now runs the brand with husband Jake, who joined the brand full time in 2018. Both Georgia and Jake are passionate about the topic of sustainability and are committed to ensuring the brand becomes a leader for sustainable practices within the lingerie industry.

The brand is stocked in a number of high-profile retailers across the globe, including Net A Porter, Selfridges, Harrods, Bloomingdales, Anthropologie, Free People, Browns, Brown Thomas and Shopbop. Dora Larsen is also going through a rapid period of growth direct-to-comsumer, with innovative new products and collaborations planned for the future. This is an exciting time to be joining the company, and you will have the opportunity to be an integral part of the brand’s growth.